New 2026 FordExplorer Active 4x4

Compare the Price. Feel the Difference. At Koenecke Ford, we encourage you to shop around. In fact, we want you to compare our prices. While other dealerships may claim to be the “price leader,” many rely on hidden fees, confusing pricing, or high-pressure tactics to make up the difference. By the time you sit down to sign, the deal often looks very different than the ad. That’s not how we do business. At Koenecke Ford, we believe car buying should be straightforward, transparent, and stress-free: Clear, competitive pricing you can easily compare No pressure to buy unnecessary add-ons or extras Honest answers and a relaxed buying experience And don’t just take our word for it—take a look at our sales and service reviews online. Our customers consistently share how much they appreciate our friendly team, honest approach, and the way we stand behind the vehicles we sell. We’re proud of the reputation we’ve earned in the community. Our goal is simple: give you a great vehicle at a fair price without the games. Come see for yourself how easy buying a car can be. 🚗 Stop in today and ask for Mike, Paige, or Norris and experience the Koenecke difference. Since 1983, Koenecke Ford has been proud to serve our community with quality vehicles at honest prices. Founded by Marty Koenecke, our dealership was built on a simple promise: Sell great vehicles and treat people right. Because we keep our overhead low, we’re able to pass the savings directly on to you. Did you know Reedsburg is home to the very first Ford dealership in Wisconsin, dating all the way back to 1910? We’re proud to carry on that tradition today. ✔ Quality vehicles you can trust ✔ Competitive prices thanks to low overhead ✔ Financing for good, average, or less-than-perfect credit Come see Mike, Norris, or Paige today at Koenecke Ford and let our team help you find the perfect vehicle. 📞 Call us now to get started! At Koenecke Ford, everyone is welcome and we’re here to help.