Reedsburg was the home of the first Ford Franchise in the state of Wisconsin back on May 1st,1910, and remains to be one of the oldest in the country. Marty Koenecke purchased the franchise after the original dealership owned by Frank Metcalf, William Townsend, Clark Townsend, and William Kinney closed its doors in the early 80's. Marty then moved the dealership from the original location on the northeast corner of Main and Park to a former farm field on Highway 33 and Twin Pine Road where it sits today. Koenecke's able to offer superior deals as a result of their low overhead, but they offer something most dealerships don't.  A low pressure experience filled with country hospitality and charm. They genuinely care about their employees, customers, and the community.

Koenecke Ford is a family owned business and you're hometown neighborhood Ford Dealer.  If you don't see it on our lot, let us know, new or used!  If it's out there, we'll find it!  We're here to make your buying experience a pleasant one, so stop in and say hi when you're in the area!  The coffees always hot! 


Koenecke Ford

S2745 Twin Pine Rd
Directions Reedsburg, WI 53959

  • Sales: (608) 524-4361
  • Service: (608) 524-4361
  • Parts: (608) 524-4361


  • Monday 8:00am - 6:00pm
  • Tuesday 8:00am - 6:00pm
  • Wednesday 8:00am - 6:00pm
  • Thursday 8:00am - 6:00pm
  • Friday 8:00am - 5:00pm
  • Saturday 8:00am - 1:00pm
  • Sunday Closed

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