If you're from New Lisbon and shopping for your next truck, SUV or reliable pre-owned vehicle, it's worth making the short drive to Koenecke Ford in Reedsburg. We've proudly served Sauk and Juneau County drivers for over 40 years, and we're still doing business the same way we always have -- with a handshake, a smile and a commitment to treating you like a neighbor, not just a number.
At our Ford dealership near New Lisbon, you'll find friendly customer service, expert technicians and small-town honesty at every turn. Whether you're shopping for a new Ford F-150, comparing used car prices or it's time for a quick oil change, we promise we're worth the drive.


What Sets Our WI Ford Dealership Apart?
Why have New Lisbon Ford fans chosen us for decades?
- Big-Deal Inventory, Small-Town Hospitality: Get the wide selection of a larger Ford dealer with the welcoming, pressure-free experience of a community-rooted business.
- Free Loaner Vehicles: Keeping you moving is our priority. That's why we offer loaners for Ford service appointments, so your day doesn't have to pause.
- Open Six Days a Week: Life doesn't stop on the weekend. Neither do we. Visit us Monday through Saturday for sales or service at your convenience.
- A Warm Cup of Coffee: The coffee's always hot -- because comfort and connection matter just as much as horsepower and handling.
- Deep Community Involvement: From local school programs to nonprofit partnerships, we're proud to support the people and causes that strengthen New Lisbon and Reedsburg alike.
Our Favorite Things to Do in New Lisbon
Since the Koenecke Ford team all lives in the surrounding area, the staff is very familiar with the natural beauty and history of New Lisbon. We asked the team for recommendations of where they like to spend their time when they find themselves in New Lisbon:
- Lemonweir River: Enjoy the great outdoors and majestic local wildlife in a kayak, canoe or motorboat.
- Elroy-Sparta State Trail: With three rock tunnels and five small towns along its 32.5-mile route, the trail is a favorite Wisconsin bicycling destination.
- Gee's Slough Mound Group: Also referred to as New Lisbon Indian Mounds Park, this well-preserved group of mounds can be found along the shores of the Lemonweir River.
Directions to Koenecke Ford from New Lisbon
Whether you're trading in your daily driver for a new Ford Bronco, looking for a dependable used car, or scheduling certified Ford service, our Wisconsin dealer offers a no-hassle, high-integrity experience just 30 miles south of New Lisbon. Follow I-90 E/I-94 E, WI-58 S/WI-58 Trunk S and State Hwy 33 Trunk E/WI-33 E to S2745 Twin Pine Rd in Reedsburg.
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